Crise de lard (la)

Jérôme Giller

26’ • 2007 • vo français • st anglais • Belgique

La crise de lard is a video series produced as a small, satirical, pamphleteering play in which Jérôme Giller adopts an absurd, deliberately polemical tone to comment on historical works of art, the artistic world and the way it works.

The chattering and media events surrounding works of art are inclined to make the works disappear in favour of comments, be these appropriate or not.
It is as though reviewing art today was becoming art itself.
Art has become a cultural industry and Duchamp’s viewer is now a mere spectator who must, at all costs, be persuaded of the relevance and quality of what he sees.
The viewer is stripped of any critical sense, goaded as he is into "hyperconsuming" contemporary art.
By assuming the role of a polemical spectator, the artist proposes an attempt at liberating our perception and critical sense.

First season
Objects are perceived first and foremost in terms of instrumental values.
The object’s usefulness is the principle governing consumption.
Working on the presumption that the work of art is an object like any other (that is "for consumption"), Jérôme Giller, in the first season of La crise de lard, strips down the mechanisms linked to the political economy of works of art.
He compares their usefulness or lack of usefulness to everyday items of consumption and singles out the symbolic values attached to their possession, thus analysing the invisible mechanisms of their sensually gratifying economy.
Episodes : The crisis / Representation / The economy / Diplomacy / In intimity / Mass media / industrialization /
Epilogue : Symbolic power

Second season
Jean-François Lyotard, in an article titled Le sublime et l’avant-garde, remarks that (today) sublimity is no longer found in art, but in speculation on art.
In other words, Lyotard observes a mutation in the concept of the sublime, and its shift away from the value of transcendence to the value represented by money.
The second season of La crise de lard highlights the ideologies underlying capitalist society : religiosity and financialisation of art, along with the glorification of the individual-artist-egotist.
Episodes : Fetichism / Alleluia / Idolatry / Phynance / Golden art / Charity / Catechism Epilogue : Dialectics

Third season
The artist is an entrepreneur like any other and artistic creation is inevitably constrained by the capitalist economy model and market conditions.
By way of Ereignis (Heidegger), artists go on churning out the same banal gestures, dressed up as innovation.
The third and last Crise de lard season reveals the repetition of plastic forms and the strategies artists implement to adjust to the market economy. And glorify it at times !
Episodes : Their native country / Insider trading / Competitors altogether / Coaching / The king’s fool /The vanguard / Storytelling
Epilogue : Jingle

A video theater by Jérôme Giller

this DVD is co-published by the 100Titres gallery with the support of the Ministry of the French-speaking community of Belgium (Visual Arts department).